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WEBSITE: A gateway for online market and why every business need this

Website is a platform for businesses to showcase their work in the online market.

Over the years, social media has become a behemoth that now dictates the sales of innumerable businesses. Social media marketing and digital marketing is no longer an optional feature anymore, for many companies it is their sole sources of marketing and sales. While many companies have embraced this with open arms, several traditional companies are still struggling to make the digital pivot.

Websites are an aspect of online marketing and establishment that is important to validate a company’s online foundation. With the rise of social media marketing platforms, came the rise of small businesses with no legitimacy that’s why websites offer proof of the legitimacy of a company. Having a strong online presence with a good quality web design site is imperative for attracting customers.

Why does a business need a website?

  • Credibility: Website stands to be a cohesive platform which allows the customer to understand all the parts of the company at a glance .Seamless web design with ease of use ensures maximum sales. A complete website with the inclusion of customer reviews helps the customer gain trust in the company.
  • Brand: Branding is an approach which is required to be achieved to spread online awareness. Website acts as a platform for branding of the company and also acts as a gateway into the history of the company , making the customers connect to the cause and provide loyalty.
  • Leads: This is one of the most important reasons for companies to opt for websites , to generate leads. Leads ensure sales and attracts loyalty . Leads also are a great way to connect to clients in an informal basis which creates a comfortable environment.
  • Organic traffic: Social media ads and driven traffic can be very expensive for a small business, and can highly affect their customer acquisition cost so it is vital to generate organic traffic as much as possible. An SEO optimised website can generate a massive amount of organic traffic to the website which can in turn boost sales. 
  • Time saver + customer service: Gone are the days where a company has to individually cater to each customer, website allows the customer to view each and every product with ease and to order the same with minimal contact and no hassle. Minimal contact and no sales pushing Is attractive to customers that’s one of the main reasons for the rise of websites. Customer service used to be a very big expenditure for companies which has been significantly cut due to the rise of websites. Customers can inquire, complain, and provide feedback all with a push of a button. Give them ease of access and saving their and company’s time.
  • Updates and announcements:Companies no longer need to physically announce any update or new launch , everything can be easily added to the existing website . Making the reach of information easier and less time consuming. The announcement and update can directly reach to existing customers and can can also be used to attract new customers.
  • Digital marketing: Websites are a foundation on which digital marketing is achieved . SEO and SEM optimisation is the foundation of generating organic marketing . For companies to make the digital pivot this is the way to go. Websites are a boon for businesses small and big.

Cyford Technologies LLC web development expert has big potential to create a new website for you that will offer customers peace of mind and also allows them to connect with the brand. Connection in today’s world is important to develop trust and loyalty. Trust and loyalty can also result in lots of word-of-mouth marketing which can be very beneficial for the company. Companies should welcome this change with open arms as it allows them to display their products and services on a global platform, which in the previous era might have been restricted only to the locality. Cyford Technologies LLC provides full-stack development and has a top web developers team to make it a mistake-free web presence.

Global and national recognition is achievable by any company thanks to social media and not restricted to a select few. Small companies are blessed to have this as an opportunity to make a name and spread the word about their brand. Understanding the importance of digital and social media is no longer a choice, it is a must to survive and thrive in this era. For all businesses, this is an opportunity that will scale their business with minimal effort and also get customers from around the world.


Published on: Sep 14, 2020