5 reasons why you should hire web development services!

For many small and medium-sized businesses today, online visibility has become a very important tool to tap the target audience. In this pandemic phase, the e-commerce brands have seen a jump of 25% in their salability and customer acquisition. The web development companies have also experienced a huge surge in demand. According to a study, 90% of adults in America use the internet and it is estimated that over 200 million online users buy products from e-commerce websites. As such even if you have established a successful business, to continue the growth and achieve a higher return on investment, it is important to take the business online.

The studies on consumer behavior, clearly project that there’s a huge potential for the growth of digital marketing. However, many entrepreneurs are yet to make the jump to a digital platform, since they are still shrouded with doubts regarding its viability. We will take up these doubts in our next blog and discuss how such doubts can be put to rest. However, today we will be discussing more on why your business needs a website and how it can help your product or services reach out to the targeted customers faster. We will also discuss why you should hire a reputed web development agency to build your website. Let’s look at our first issue, why you need a website?

How website helps your business

  • 24/7 presence in the market

When you go digital, you allow your customers to reach you 24/7. They can select the product from an online catalog, add it to the cart and place the order without stepping out of their home. This means they get the liberty to buy from you even when your physical office is closed during off-work hours. This not only ensures customer satisfaction but also cements your reach to a lead. A website allows you to run your business 24/7, 365 days of the year without any break. 

  • A better tool for establishing your brand info

A physical shop may enjoy customer’s attention because of its long presence in the geographical picture of the town or city. Also, it may have loyal customers who spread the information about the services of the establishment through word of mouth. But these sources have their limitations. When it comes to the delivery of information about your product or services among customers, the website offers you a bigger, dynamic, and vital platform. Web development services with the help of CMS like WordPress, Joomla, or Drupal can host a content-rich website. You can use the website for:

· Spreading news related to recent offers or discounts

· Change in inventory or release of new products & services

· Inform and make customers aware of the solution that you provide and why they need it

· Speak about product history

· Offer customers a medium where they can reach out to you, learn about the product, and offer feedback

I do not need to mention that it can cut your cost of keeping a physical customer relation desk in the store. Instead, you can take online feedback from customers. FAQ, contact forms, live chat, customer care number are other ways of keeping your customers informed and at the same time responding to their queries more relevantly. This in turn increases customer satisfaction for the brand.

  • Cut your cost on Advertisement

The hassle of dealing with Advertising agencies have become a matter of past with videos and animation being used in website banner to pull leads. As already informed websites can be a great medium of spreading news and information about your brand. From a new launch to a discount, you can inform your customers about anything. The websites are a key tool of digital marketing which can reduce your expenditure on newspaper ads, billboards, pamphlets, and flyers. Though the traditional marketing tools can remain a crucial part of your marketing strategy but having a website can singularly take care of most of your marketing approaches. 

  • Increase credibility

We live in an era of the information revolution. Information is power and people seek information every single moment on search engines. A fully optimized website will have visibility on search engine listing. It will have customer reviews, GPS tracking, and a higher chance of getting customers to respond to the call of action. An establishment that is open to reviews, listing and digital presence comes out as a more transparent business with a higher desire to satisfy customer needs. Customers on the other hand enjoy their liberty to weigh the options and choose by reviewing the information offered by businesses. A business open to the digital presence and customer reviews is assumed to be more credible.   

Now, that I have established why a website is needed for all types of businesses, let me explain why you should hire a reputed web development agency to create your website.

Why you should hire web development services

  • Get a responsive and optimized website

Out of the many services that a website development company offers, optimizing the website with the right SEO is a key service offered by them. A search engine optimized website will rank higher on Google listing. Similarly, a website that is assessable through various devices such as mobile, laptop, and tab will have better customer engagement because of its higher visibility and access.  

  • Power to automate your website

The web development agencies offer you the chance to build business software that helps you to automate your website and business. The tools, and widgets that help you manage customer data, their information, your employee data, etc can be unique to your business need. It can range from salary management to any kind of data management requirements. The specific software can help you automate your business and organizing the workflow. In the long run, it can make your work less chaotic and growth oriented. In layman’s term, web development agencies can be hired to develop key software that would allow your business to keep generating ROI even when you are on a vacation. 

  • Become industry influencer with Content Management system

I have already told you how a content-rich website can help you cut down on advertisements and easily spread brand information among customers. A blog can enhance your influencer status and work on backlink generation. CMS like WordPress gives users enough liberty to update and edit it from time to time even without knowing how to code. CMS integration is also done by web development agencies. They can assimilate widgets and tools that can auto-update your database and keep the website up to date.

  • Social media integration

An important aspect of web development services is social media integration. Your website is the page where customers who are searching for you may land up. But what about those customers who are prospective clients? They might not be even aware of your presence. Social media integration allows you to be actively visible to the group of customers who are there on social media. Your website, your landing page, your blog, and marketing emails can carry your social media address through integration so that hot leads can easily reach out to you on different platforms. A dynamic social media presence is necessary for engaging your customers and giving them a satisfying buying experience. Web development agencies make it possible.

  • Dynamic digital presence

Now depending on your services and the customers you need to target your business may need to be present on different devices. It may require a web application or mobile application. A web development agency consisting of full-stack experienced IT professionals who are well versed with different programming languages and frameworks can easily create these apps and help you attain an active presence digitally. 


The website allows you to have a vibrant digital presence and a reputed web development company allows you to increase the ROI from that website and enhance growth. A web development company maximizes the conversion rate of the website and increases profitability. This is a major reason why engaging a web development agency for building a website is suggested by experts. By hiring such services, you get additional facilities such as error fix and bugs test, discounts on bulk orders, support of experienced IT professionals, and complete guidance on onboarding and launch of the site. 

If you wish to know more about the web development services offered by Cyford technologies, click here! 

Published on: Mar 03, 2021

Categories: Web Development

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